Privacy Policy

At VikralAI, we are committed to protecting the privacy and security of your personal information. This Privacy Policy describes how VikralAI ("we", "us", or "our") collects, uses, and shares your information when you use our Generative Engine Optimization platform (the "Service").

By using the VikralAI Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect various types of information to provide and improve our Service to you.

a. Information You Provide Directly

• Account Information: When you register for a VikralAI account, we collect personal details such as your name, email address, and password.
• Organization Information: Details about your business, including brand name, website URL, industry, country, and a description of your business.
• Competitor Information: Names and details of competitors you choose to track through the platform.
• Prompt Configuration: The prompts and queries you create or configure for AI visibility monitoring across different providers.

b. Information Collected Automatically

• Usage Data: We may collect information about how you access and use the Service, such as the features you use, the time and date of your visits, and your interactions with the dashboard.
• Device Information: Information about the device you use to access VikralAI, including IP address, browser type, operating system, and unique device identifiers.
• Cookies and Local Storage: We use essential cookies and local storage to maintain your authentication session and remember your preferences. We do not use third-party advertising or tracking cookies.

c. Information from AI Providers

• AI Responses: When we execute prompts on your behalf, we receive and store responses from third-party AI providers (ChatGPT, Gemini, Claude, Perplexity, Grok, and many more). These responses are analyzed to generate visibility scores, rankings, and citations.

2. How We Use Your Information

We use the collected information for various purposes, primarily to provide, maintain, and improve our Service:

• To Provide and Maintain the Service: This includes enabling you to manage organizations, prompts, competitors, and to view AI visibility analytics.
• To Execute AI Scans: Running prompts across supported AI providers, analyzing responses for brand mentions, competitor mentions, rankings, and sentiment.
• To Generate Analytics: Producing visibility scores, ranking trends, citation intelligence, competitor comparisons, and improvement recommendations.
• To Automate Monitoring: Scheduling periodic cron-based scans to keep your ranking data fresh and up-to-date.
• To Communicate with You: Sending important service updates, ranking alerts, security notifications, and administrative messages.
• To Improve Our Service: Analyzing usage patterns to understand how our Service is used, identify areas for improvement, and develop new features.

3. Sharing Your Information

We will not sell your personal data. We may share your information in the following situations:

• With AI Providers: We send prompt queries to third-party AI providers (OpenAI, Google, Anthropic, Perplexity) to execute scans. Only the prompt text is shared — we do not send your personal data, brand data, or competitor data beyond what is included in the prompt itself.
• With Service Providers: We may employ third-party companies to facilitate our Service (e.g., hosting providers, database services). These third parties have access to your data only to perform tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• For Legal Reasons: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business. Your data would be part of the transferred assets.

4. Data Security

The security of your data is paramount to us. We implement industry-standard security measures, including encryption in transit (TLS), secure database access controls, hashed passwords, and JWT-based authentication with refresh token rotation. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee its absolute security.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Prompt run data, analytics snapshots, and citation data are retained to provide historical trend analysis and visibility tracking. You may request deletion of your account and all associated data at any time by contacting us.

6. Your Data Protection Rights

You have certain rights regarding your personal data:

• Access: You have the right to request copies of your personal data.
• Correction: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Deletion: You have the right to request that we erase your personal data, under certain conditions.
• Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

8. Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@vikralai.com.